Website design and construction is The Newland Group’s primary business. For more than 10 years our creative and technical team has helped organizations establish an effective web presence. We design and build dynamic and fully customized websites that allow visitors easy navigation to the information and/or products they are seeking. We begin the process with a consultation to determine the organization’s goals for the website. This allows us to prepare a detailed proposal outlining The Newland Group recommendations, project schedule and budget. Client support begins immediately and includes specialty services as required or requested. They may include

• Website redesign
The Newland Group offers professional advice, compelling concepts and creative and technical expertise to freshen the appearance and/or functionality of an existing website

• Search Engine Registration
Search Engine Optimization (SEO)
The Newland Group has developed expertise in the technical process by which website content is coded and manipulated to be recognized by search engines and thereby gain highest possible rankings in search results

• Website maintenance & updates
Clients may request that the Newland Group monitor the web site and remove or replace stale or outdated content, make page changes and add pages

• e-Commerce
Also known as e-business, e-tailing (online retail selling), B2C (Business to Consumer) and B2B (Business to Business). There is a growing demand by consumers to transact business online and the Newland Group has enabled a number of organizations to maximize their revenue opportunities by incorporating e-business in their internet strategy

• WebTrends
The only way to know how effective your website is is to measure it. The Newland Group can set up WebTrends, a vital tool for measuring and analyzing activities on your web site. We can also help you interpret the measurements and facilitate any changes required to achieve your goals

• Web hosting
While The Newland Group builds sites that are hosted on many different servers we are also able to provide web hosting on our web servers at Verio Corporation in Dulles Virginia.

• PDF’s
(Portable Document Format) is a file format that captures all the elements of a printed document as an electronic image. The document will not change format when printed. This is the preferred format for lengthy documents and forms that visitors are expected to print. The Newland Group will create and/or convert your files to PDF as required or requested

• Photography & Image manipulation
We encourage our clients to supply product and other photographs for inclusion in their site however clients who cannot or do not wish to provide their own photography or images are offered assistance or supplied with photography. When the use of stock photography is required we use only licensed images that typically cost $60 to$70 per image for unlimited web use licences.

• E-mail
Visitors to your website will want ways to contact your organization. The Newland Group will set-up and manage email to and from your website

• Project Management
Designing or redesigning a web site that is fully customized to the client’s needs involves a number of elements and ongoing coordination of efforts. The Newland Group assumes responsibility for project management to ensure that reasonable timelines are set and met, expectations are understood by all parties, and progress is communicated and documented. The Newland Group has successfully managed a number of very complex projects and knows how to get the job done efficiently and effectively.

• Support
The Newland Group has built its reputation on exceptional service and support. Our Client Care Manager has specific responsibility for ensuring that clients receive the highest level of service from the Newland Group team and requests for support are given the highest priority. We are very proud that our response time is usually measured in minutes rather than hours or days.

• Editorial Development
Content matters. You know your business best, but you may need some help explaining your product and service offerings to your customers. The Newland Group can provide writing and editing assistance so that visitors to your website know exactly what your organization has to offer.

• Web surveys
The internet allows you to interact in a meaningful way with your customers. A web survey is an economical way to gain important feedback from your customers and potential customers.

• Server administration
Servers are devices on a network that manage network resources. Many servers are dedicated to a single task like a web server, mail server, print server or FTP server. Server administration is an optional service provided by The Newland Group

• Database management
Your database is an important asset for your organization. A database management system lets you access information from a database. The Newland Group can create a collection of programs that enable you to enter, organize, and select data in a database.

• Software platforms
The Newland Group programmers are expert developers of applications and software platforms. The platform defines a standard around which a system can be developed. Appropriate software is then developed

• Training
The introduction of new software applications should help your organization not confuse your employees. The Newland Group can train
your trainers, your IT team, or other employees to effectively use the internet and computer tools available to them.

• Documentation
As professional web developers The Newland Group fully documents all work performed on your behalf including all of the technical specifications of your customized web site

• PowerPoint presentations
Sometimes clients wish to incorporate part or parts of their website into a PointPoint presentation or make a PowerPoint presentation part of their web site. This is an example of a task The Newland Group will undertake as part of our customer-care philosophy although it is not one of our usual service offerings.

Some of these services are added-value services provided only to clients who have contracted The Newland Group for website design, construction, re-design or e-commerce projects.