Successful organizations know the value of customer communications. The more your customers know about your organization, the better they understand how you can serve their needs. Likewise, the better companies know their customers, the better they are able to custom products and services that their clients will value.

The internet created new ways for organizations to interact with their customers on a meaningful level. Internet usability research indicates that visitors view websites, even ones they visit daily, as tools where functionality is of paramount importance. In contrast, e-newsletters elicit highly emotional responses from recipients; they feel personal because they arrive in your personal mailbox and you can have an on-going relationship with the newsletter, storing it for future reference.

E-newsletters serve both the customer and the company in a variety of ways:
• Awareness of the company, and their products and services
• Accessibility to high-value information
• Timely and cost-effective distribution of relevant information
• Demonstration of loyalty and interest between organizations and their customers
• Consumer education
• Opportunities for sales and/or service

The Newland Group knows how to make e-newsletters and other e-marketing tools work for your organization. We start with your objectives and develop an action plan that includes

• Content development, including production and design
The Newland Group’s creative team will optimize your content with compelling production and design that engages the reader. We will share the secrets of avoiding spam and junk mail filters so that your newsletter reaches all intended recipients.

• Distribution
The Newland Group will manage and maintain your recipient database. All recipients will have the option to unsubscribe after the first phase of deployment. The Newland Group utilizes DADA mail software to help manage distribution and subscriptions

• Tracking and Reporting
In order to measure the impacts and effect of the e-newsletter, Newland will gather and analyze data related to individual email activity, subsequent to each distribution. This data will provide a clearer understanding of what information is deemed most interesting and useful by the recipient enabling you to enhance relevancy with each issue. The following metrics will be tracked
How many recipients open the e-newsletter
How may recipients choose to unsubscribe
Which sections of the e-newsletter are most and least read

The Newland Group’s own newsletter Navigator is intended as a valuable resource for our customers and focuses on
• Internet technology
• E-commerce
• On-line business strategy
• Internet trends and statistics
• Online marketing tactics
• Resources for further information

See Resources for Archived copies of Navigator